Beauty Trends to Look Forward to in 2021

According to all the top Beauty Blog, it is predicted that 2021 will bring revolution in the beauty industry.



If you follow me on social media you can’t have missed that last week I hopped on a plane and popped over to Amsterdam to attend In Cosmetics Global.

I went for 2 main reasons. Firstly, it was a great place to meet up with loads of you and if you check my Instagram grid you’ll be able to see my ‘rouges gallery’ of who I met. I also went to find out what the future of beauty looks like and report all the details back to you.

I did 2 live broadcasts from the event on my Facebook Page. If you didn’t see them here are the links you need to catch up.

  • be authentic
  • be and encourage individuality
  • be brave
  • listen to your consumers
  • engage in conversation
  • ensure your customers and their lifestyle are absolutely central to everything you do
  • work hard to create quality social media content
  • involve your consumers in your content as much as possible
The future of beauty is changing fast and the growth of individuality, authenticity and novelty puts indie brands at the centre of it all. I have long been saying that this really is the moment for indie beauty and all I saw at In Cosmetics Global affirmed and backed this up.


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